Categories
Books marketing Self-publishing Writing

Why I Use a Pen Name

 

When I first started creating the Magic Cube series, I hemmed and hawed over what name I would write under. I’m sure I was overly dramatic about the whole thing; I am a writer, after all; we have a flair for the dramatic. I always imagined I would write under the name I was born with and pay homage to my ancestors. The very thought of using a pen name sent a chill through me; I was horrified by the idea. How would my family feel? Would I be spitting on the very name that brought me into this world?

Then, I pulled myself together, and I remembered I was an introvert. I love hiding in the shadows. If I used a pen name, I could hide behind this extravagant persona. After taking to the internet and doing an obnoxious amount of research, I came up with a few other really great reasons to use a pen name.

1) I have a common name

Michelle Peterson is the name I was born with. Michelle is okay if I had some oddball last name, but I don’t. I have one of the 100 most common last names in the US. Then, I went and married a Miller…now I was in the top 10 most common last names.¬† Why is all this information on popularity important?¬† Search Engines.

There are millions of books out there. It’s hard to market a book, especially if thousands of people already have established web pages with your name on them. The last thing anyone wants is to get buried in the search engines.¬†Searchability is one of the most critical aspects of building a brand and gaining publicity.

2) Building a Brand

Self-publishing includes a ton of marketing. You are essentially creating a brand around your author name. You will want to create social media accounts and build an author website.

I knew I wanted to buy a domain name and build a website. I also wanted a name unique enough to show up on the first page of any given search engine. Hardly anyone scrolls past the first page. If you aren’t there, how will anyone find you?

3) Introvert Problems

As mentioned above, I’m an introvert and horribly shy. I love talking to people and hearing their stories; I’m not so good about sharing my own. Talking about writing and publishing is terrifying to me. It is entirely out of my comfort zone. Marketing for someone else? Now, that’s something I can do.

It sounds silly, I know. I’m marketing for myself, hiding behind someone else.

What’s in a Name?

I finally decided to go with a pen name. Now came the hard part, what name to use?

The Magic Cube Chapter books are geared toward early readers. I need a name they can all pronounce and remember. Also, after reading about J.K. Rowling and why she used initials, I wanted something gender-neutral.

Mitchel Maree is born

For as long as I can remember, my grandfather always called me Mitchel. Maybe he secretly wanted more grandsons; I don’t know, but it stuck. I have a couple of uncles who use this pet name to this day.

My middle name is Marie. I messed with the spelling and ended up with a French last name.

I have been using this pen name for about a year now. When my first book came out, I felt uncomfortable telling people I wrote it under a pen name. Now, I’ve embraced the writer in me, the author I call Mitchel Maree.

Conclusion

I choose a pen name to build a brand, be more marketable and easy to find, and as a way to keep some anonymity.